Reasons shoppers shop online in Indonesia 2020

Published by Hanadian Nurhayati-Wolff, Jun 28, 2023
A survey conducted on e-commerce in 2020 in Indonesia found that approximately 78 percent of respondents shopped online since they did not need to go anywhere. Due to the inconvenience of commuting amplified with restrictions and safety measures in place caused by COVID-19, roughly 72 percent stated that they shop online to stay safe and avoid the spread of COVID-19.

Reasons for shopping online among shoppers in Indonesia as of the 4th quarter of 2020

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Release date

February 2021

Region

Indonesia

Survey time period

Q3 2020 to Q4 2020

Number of respondents

1,493 respondents

Special properties

Among respondents who shopped during the 2nd semester of 2020

Method of interview

Online survey

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Overview

5

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E-commerce

6

Streaming

5

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